Adtech Partnerships & New Initiatives – Deputy General Manager/General Manager, Paytm Ads
Job Description
About Us:
Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline – offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG.
About the role:
The candidate would be responsible to drive supply side integrations, own the GTM of our new advertising solutions and take care of overall charter for inorganic growth of Paytm Ads.
Expectations/Requirements:
1) Plan adtech partnerships across brand / performance oriented supply publishers & adtech solution providers.
2) Initiate conversations with relevant stakeholders, drive negotiations, finalise legal / commercial agreements.
3) Bring out the narrative from the partnership and own the end-to-end GTM to drive revenue.
4) Ideate and work on new initiatives, ad solutions, formats and business models that can scale advertising revenue
5) Work with Marketing, Sales and Client Success team to drive adoption of the above mentioned solutions
6) Recruit & manage a highly motivated team who will be responsible across all new endeavors
7) Quality of partnerships & it's revenue impact
8) Innovations / New Initiatives and it's scalability leading to incremental revenue
9) Ease of GTM strategy and client / agency adoption of Paytm Ad solutions
Superpowers/Skills Required:
1) 8-12 years of experience in Adtech; with atleast the last ~5 years focused towards partnerships
2) Good understanding of the overall Adtech ecosystem and ability to pick up product nuances & it's capabilities
3) Preference toward individuals who have managed Publishers, Adtech solution providers (DSP, DMP, Attribution & Analytics platforms etc.)
4) Candidate should be able to navigate through ambiguity as the partnerships & new initiatives role will be fluid and bring out several opportunities
5) Good Communication & Negotiation skills; Having strong relations with stakeholders will be a plus
Education:
Graduation is compulsory.
Location:
Noida, Mumbai & Bengaluru
Why join us?
1) A collaborative output driven program that brings cohesiveness across businesses through technology
Compensation:
If you are the right fit, we believe in creating wealth for you
With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
