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Role
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AGM-Marketing Prepaid Specialist
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Function / Department
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Marketing / Cluster / M2
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Location
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Delhi
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Job Purpose
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Manage and grow prepaid revenue business for the cluster by leveraging pillars of growth (Unlimited penetration) and grow subscriber base through effective retention strategies.
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Key Result Areas/Accountabilities
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- Deliver Base growth as well as Revenue outcomes as per DB.
- Deliver NPS leadership for Pre-paid consumers.
- Drive preference to win incremental share from Pre paid consumers in the category – MNP.
- Aid Sales to drive incremental; new adds thru strong GTM deployment.
- Understand consumer trends and competition landscape to aid insights and proposition development.
- Drive the 121 Engine to deliver strong engagement and affinity – grow 121 contribution.
- Drive Digital Payments to bring churn and costs down
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Core Competencies, Knowledge, Experience
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- Understand consumers and emerging consumer trends and consumer buying behavior.
- Have the ability to sift through consumer speak and generate insights to build a comprehensive GTM, aid proposition development etc.
- Digital land scape, choice of media vehicles to impact consideration and choice. SEO, Performance Marketing.
- Clear understanding of ROI on Media outlays.
- Strong Cross functional skills and ability to work with ambiguity and unstructured environments is a requirement
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Must have technical / professional qualifications
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Consumer Marketing experience with Sales and Distribution – Should have managed a sales Territory.
MBA from a tier 1/2 school is essential with 2 – 5 years of experience
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