AGM – Product & GTM Lead Digital Store
Job Description
Role |
Product Lead – Digital Store (Reselling) |
Job Level / Designation |
M2 / AGM |
Function / Department |
Corporate Marketing | Digital Content, Partnerships & Asset Monetization |
Location |
Corporate Office, Mumbai |
Context for the new role |
One of the strategic focus for VIL is to expand its digital footprint and find ways to monetize it as well. One of the key elements of this plan is to set-up and drive a RESELLING agenda, ie we collaborate with partners to sell their products & services through our digital channels to be able to monetize the digital traffic on our assets. This will involve both, selling partner products / services as-is as well as customised or white-labelled products. The target categories for this will be OTT, insurance / fin-tech services, digital security solutions, cloud solutions, ed-tech solutions, digital health solutions, etc. Here, we will have a wide array of partnerships, largely with established brands and some will be more of green-field wherein we will work with the partner to develop unique white-labelled solutions exclusively for Vi consumers. This involves setting up a new API platform on the tech front for partner on-boarding, and creating a digital store at the front-end. This will at some stage also involve hiving this business off into a separate entity. The key metric that this agenda is expected to deliver is – incremental revenue and retention of digital users.
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Job purpose |
Create a state-of-the-art DIGITAL STORE, drive the whole design & set-up of the API platform, onboard partner products / services into the Digital Store and drive sales to deliver the desired revenue from the entire reselling agenda.
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Key Result Areas/Accountabilities |
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Key Performance Indicators |
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Core Competencies, Knowledge, Experience |
Deep understanding of consumer behaviour, Digital Marketing (SEO, SEM), Analytical & Creative Thinking, Leadership & Team Work, strong ability to drive Negotiation, Persuasive, Nurturing professional relationships, Greater marketplace understanding, Industry/market knowledge and expertise, Expert in marketing communications, Nimble, Broad Perspective
Adequate experience in Sales & Marketing / Business Development / Partnership roles in FMCG, eCommerce, Digital Start-ups, Strategic Marketing roles |
Must have technical / professional qualifications |
MBA preferred |
Years of Experience |
8-10 years |
Industries to look from |
FMCG, e-commerce, digital start-ups, Financial Services, Fintech, VCs |
Ideal Organizations to look from |
Amazon, Flipkart, Samsung, Apple, Swiggy, Zomato, Uber, Unacademy, Byju’s, Google, Facebook and the likes |
Team Size |
individual contributor |
Business Size |
INR 500 Cr+ top line INR 100 Cr margin income for VIL |