Content Manager

Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Net banking, Paytm FASTag and Paytm Postpaid – Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.

Growth marketing team at Paytm performs these critical functions for our platform:

1. Traffic allocation to various growth use cases like payments, commerce, financial services according to user current interest and also propensity to adopt new use cases

2. Enhancing growth as a product platform with real time targeting, building a 360-degree customer profile and enhancing reach through most suitable channels

3. Evangelization of growth amongst various businesses of Paytm and ensuring best practices trickle down to all businesses.

We are looking to hire dedicated Content Managers to research, plan and develop unique & engaging content for Paytm websites. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles along with your application.

1. Responsible for overall content quality & user engagement metrics for Paytm Travel &

Central Blog.

2. Content creation would be done for following formats: blogs, infographics, product

descriptions, images & videos.

3. Lead the current content writers team & work with external agencies to produce unique,

engaging and impactful content.

4. Setup the content guidelines framework and ensure consistency (tone, style) across all

content work.

5. Co-own the traffic target with the SEO team and work closely with them on the traffic

opportunities.

6. Audit the Paytm travel website content and suggest improvements to make it more

relevant, engaging and SEO friendly.

7. Clear understanding of the current SEO strategy and actively give suggestions on the

content opportunities which would help in getting more traffic to the website.

8. Create the content charter after discussions with the SEO & growth teams.

9. Work closely with the product & growth teams to understand the different product

features, USPs and target audience.

10. Collaborate with the design team for the regular feature images / infographics

requirements & improve the quality further.

11. Complete ownership of the existing product documentation for all categories and create

it for the new ones.

1. 10+ years of experience in the content writing space. Experience in the Travel domain

preferred.

2. Experience in leading a team of content writers & editors.

3. Excellent communication and team collaboration skills to work effectively with various

stakeholders with tight deadlines.

4. Hands-on experience with Content Management Systems (e.g. WordPress). Basic

knowledge of HTML would be an added advantage.

5. Superb command on English language and adaptability in writing styles as per the

stakeholders’ requirement.

6. Good knowledge on travel related topics and ability to do deep intensive research to

produce the best-in-class content.

7. Fair understanding of SEO strategies and tools. Previous experience in SEMrush

would be an added advantage.

Graduate or Post-graduate/MBA

 

A collaborative output driven program that brings cohesiveness across businesses through technology. Improve the average revenue per use by increasing the cross-sell opportunities. A solid 360 feedback from your peer teams on your support of their goals 

 

If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!