GM – Cluster Brand Lead

Role

Brand Communication – Circle Operations Head

Job Level/ Designation

M3

Function / Department

Brand Marketing

Location

Cluster HQ

Job Purpose

To lead the Brand Communication efforts for the respective Clusters along with the Cluster Brand Operations Head @ Corporate.

To report into the Cluster Marketing Heads with dotted line to Brand Communications and Strategy Lead.

Key Result Areas/Accountabilities

• Brand health monitoring – Identify cluster business needs – consumer insights – develop quarterly calendar – Align & close Marketing head – share/align  corporate + media SPOC
• Budgets Management : Develop quarterly budgets plan – align marketing heads and Brand Communications Lead @Corporate – Monitor budgets – collate and share expenses with Corp media/Cluster Ops Leads
• Circle Product Campaigns :
  • Develop product briefs from circles basis calendar – Convert product briefs to communication briefs – Align corporate SPOC – Share it with centralized Ogilvy – Creative output signoff from corporate SPOC- Develop GTM package basis corporate SPOC signoff & handover to circle execution team
  • Monitor & collate performance results for respective cluster – share with corporate circle spoc
• Corporate campaigns:
  • Align GTM plans for clusters basis circle budgets
  • Align corporate teams (circle + Media SPOC) – Deliver package to circle execution teams
  • Monitor & collate results for respective cluster – share with corporate circle spoc
• Circle Activation/events /sponsorships– Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same
• In Market visibility : Monitor in market visibility execution through the Merchandiser App reports – highlight issues and lead mitigation plans
• Lead PR plan for cluster
• Brand guidelines : Ensure all internal/external communication adheres to brand guidelines along with corporate brand SPOC
• Quarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwards

Core Competencies, Knowledge, Experience

• Strategic thinking  and knowledge of fundamentals of brand building
• Creative thinking
• Collaboration
• Leadership
• Process orientation

Experience of 10-12 years in total of which 4+ years in a similar role in telecom.

Excellent Creative abilities

High level of analytical skills

Must have technical / professional qualifications

MBA