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Role
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4G User Growth
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Job Level/ Designation
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M3
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Function / Department
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Corporate Marketing
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Location
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Corporate Office, Mumbai
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Job Purpose
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Drive the 4G/Data business growth for the company. Drive business with circles and build robust GTM to impact business
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Key Result Areas/Accountabilities
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- Drive 4G UU and work with product and devices team to influence top of the funnel
- By understanding the pain points of customer journeys for mobile broadband and VoLTE services and smoothen them out by coordinating with various stakeholders
- Using analytics to predict the geographies where telecom industry would grow faster to rest and ensure the organization is well placed to major share of the growth
- Understand various communication medium and use right communication for right customers at right time to deliver maximum results
- Drive KPI’s like SIM penetration, Volte Adoption
- Work with IT to deploy new initiatives which makes data users life easy on VI network
- Plan and execute customer engagement program to increase engagement of 4G users on VIL network
- Coordinate with network planning team to align the technological investments are in line with business needs for VOLTE
- To prepare the annual operating plan for mobile broadband vertical
- Track the achievement against the AOP and highlight if any course correction or intervention required
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Core Competencies, Knowledge, Experience
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- Strong stakeholder management. Competent and confident in relationship building
- Proven ability to manage and work with cross-functional teams in a matrix
environment
- Strong analytical skills
- Excellent interpersonal and communication skills to formulate and articulate contractual, technical, financial and value points among internal teams & partners
- Understanding of telecom networks and related technologies
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Must have technical / professional qualifications
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MBA and/or Engineering background will have added advantage however not necessary
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