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Role
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MT & SPO Lead
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Job Level/ Designation
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M3
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Function / Department
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Sales and Distribution
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Location
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TN – Chennai
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Job Purpose
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The Circle Modern Trade Head is responsible for creating the organised retail channels (MTO & SPO) strategy and drive its execution for achievement of postpaid and prepaid gross and revenue, SPO tie-ups and counter share, presence across top SPO outlets, promoter productivity and day to day operational governance for a two brand operation.
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Key Result Areas/Accountabilities
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- Formulate and implement the circle MTO & SPO strategy, in consultation with the Sales Head
- This position is accountable for meeting all product targets including prepaid, postpaid & data product sales & revenue targets through organized retail.
- Focus on trade engagement, new strategic alliances and partnership strategies to drive loyalty and productivity
- Attain market leadership through growth in terms of gross and net numbers, revenues and counter share, while complying with agreed budget, quality of additions and corporate policy guidelines
- Responsible for all MTO & SPO operations including promoter deployment & governance, cost control, service levels, stock availability etc in the Circle
- Initiate MTO & SPO expansion by setting up strategic alliances and identifying partnership models for both brands.
- Interact with MTO & SPO partners to identify emerging products/competition trends and provide insights to the marketing team
- Achievement of key targets for the MTO & SPO channel (Revenue, gross & net adds etc.)
- Driving optimum promoter productivity through promoter placement and effective promoter management. Work closely with SEM to build promoter capability and drive promoter & trade incentive programs
- Ensure relevant actions and engagement to reduce promoter attrition
- Executing brand salience (both brands) through marcom activities for select outlets
- Resolving MTO & SPO partners’ specific issues within specific timelines
- Relationship management with key MTO & SPO channel partners
- Ownership of revenue and sales targets for MTO/SPO channel
- Manage SAC (controllable components), promoter (HC and Cost) for the channel
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Core Competencies, Knowledge, Experience
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Core Competencies, knowledge and Experience
- Influencing skills, effective relationship management skills
- Independent thought leadership and drive to execute – should be a recognised industry leader in his/ her specific area of competence
- 6-8 years of experience in managing organised retail distribution and relationship management
- Strong analytical & conceptual skills in retail business and workforce planning.
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Must have technical / professional qualifications
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- University Degree in Business/MBA calibre or equivalent qualification
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