Growth Management – Vice President – UPI
Job Description
Title: Growth Management – Vice President – UPI
About Us:
Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, Elevation Capital, Berkshire Hathaway, T Rowe Price, and Discovery Capital.
About the Team:
Unified Payments Interface is an instant real-time payment system developed by NPCI to facilitate inter-bank transactions through mobile phone. Unified Payments Interface (UPI) Team is directly responsible for growth of UPI transactions at Paytm.
About the Role:
We are looking for a Growth Management Leaders for accelerating the core growth metrics and user numbers. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!
Expectations/Requirements:
● Drive/Execute growth & marketing campaigns for our UPI business, focused on key metrics in terms of users/investors/transactions for the business line.
● Deploy successful marketing campaigns and take ownership right from ideation to implementation:
● Segment customer base on various transactional/behavioral features & design effective 'reach out' programs for them in the form of these marketing campaigns
● Manage end to end consumer lifecycle management for the business vertical
● Monitor customer funnel & identify new levers of growth and apply them to the business
● Suggest new features/product innovations whenever necessary basis understanding of consumer behaviour.
Superpowers/ Skills that will help you succeed in this role:
● Bachelor's degree in engineering or related field from reputed colleges.
● Should have relevant experience in Consumer internet industry in similar roles across Growth Marketing.
● Must be data driven with strong problem solving and analytical skills
● High degree of ownership in taking things to completion
● Ability to multitask and work on diverse range of requirements
● Excellent communication skills with ability to handle complex negotiations
● Prior experience in e-commerce industry is a plus
Compensation: If you are the right fit, we believe in creating wealth for you
With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
