Marketing Executive / Business Executive-Hospital/Healthcare Sales

Marketing Executive / Business Executive-Hospital/Healthcare Sales

Marketing Executive

• Provide inputs and close brand marketing processes to ensure the successful completion of projects
• Provide inputs for monthly brand marketing planning with new ideas.
• Maintain a timeline over all project plans and schedules by setting & evaluating project milestones.
• Conduct department-wise auditing for Branding standards inside the UNITS on a regular basis.
• Ensure the Sales team meets key deliverables on time according to the monthly calendar.
• Act as the primary contact with external vendors.
• Preparing detailed promotional presentations.
• Work with vendors to deliver all collaterals on time and identify new, innovative, cost-cutting options to reduce spending.
• Manage small updates on social media platforms with the help of an agency.
• Handle major events at the unit or corporate level.

Business Executive

Job Profile:-

• Arranging appointments with doctors, pharmacists and hospital medical teams, which may include pre-arranged appointments or regular 'cold' calling;
• Making presentations to doctors, practice staff and nurses in GP surgeries, hospital doctors and pharmacists in the retail sector.
• Presentations may take place in medical settings during the day, or may be conducted in the evenings at a local hotel or conference venue;
• Organizing conferences for doctors and other medical staff;
• Establish plans like the Field Coverage Plan, Sales and Prescription Reporting Plans, Sales Incentive Plan etc. ,
• Monitor sales activity through tracking of sales MIS, formulate rolling sales plans to ensure achievement of monthly, quarterly and annual sales targets
• Monitor stock inventories at hospital /retail pharmacies, monitor product usage patterns, coordinate with Supply Chain and Central Warehouse to prevent stock outs
• Ensure forecasting accuracy by driving feedback from sales team and with close coordination with marketing team
• Communicate key marketing strategies to the team and conduct group / individual interactions to check on overall understanding of the marketing strategy by field force.
• Monitor implementation of marketing initiatives through maintaining a link between the sales and marketing teams and evaluate effectiveness/ impact of the marketing initiatives.
• Establish and Develop relationships with key customers by securing customer loyalty and forging strong relationship in order to develop advocates to communicate key messages to the medical community
• Analyzing market trends and competitors activities and formulating strategies to respond to these
• Ensure Managers establish a strong network with various purchase authorities at institutional customers to ensure achievement of regional sales objectives.
• Participate in the recruitment process, allocate targets, track, monitor, review and guide performance, provide developmental feedback, suggest training programs and facilitate the developmental process for the regional sales team.