Product Analytics – Assistant General Manager – Ads

Title: Product Analytics – Assistant General Manager – Adtech

Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, Elevation Capital, Berkshire Hathaway, T Rowe Price, and Discovery Capital.

 

With ~500M registered users, 20M Merchant Partners, 150M+ Monthly Active Users and 18M+ daily active users, the goal is to create a new business vertical, and increase the Company’s revenue and profit hence Paytm Ads team was started to monetize Paytm user traffic. Paytm ads business consists of the following:

On Platform Display Ads: Ads are placed on strategic touchpoints on the homepage, category page and post-transaction page on the Paytm consumer app, Paytm for Business merchant app, Paytm Insider & Paytm Money. This aims at engaging with Paytm active transacting users.

Paytm DSP: Paytm Demand Side Platform is for running programmatic video ads outside the Paytm App. It helps advertisers reach out to Paytm user base by showing ads via Paytm own and third-party solutions.

Product Listing Ads: Product Listing Ads are available for brand and merchant partners retailing their inventory on Paytm e-commerce.

We are looking for a Product Analytics candidate with strong analytics and Insights function. Will be an independent contributor capable of taking complete ownership of projects. It will require solid understanding of the business objectives, formulating the analytic solution and execute/ implement to deliver the solution.

●      Should be responsible for analytics and insights function under Paytm Ads business team that impact the business and product decisions.

●      Should be able to proactively and independently identify pain points of business and generate insights to solve those

●      Thought leadership in analytics requirements and effectively partnering with the engineering team for data flows and data validations.

●      Driving the adhoc analysis requests and discovering user behavior patterns while conducting such analysis. Circulating and making team aware of such insights and patterns.

●      Should be able to drive the selection of tools for effective analysis and build process to work efficiently on insights generation

●      Should be able to work independently and proactively along with business and product leaders and coordinate with various team members

 

●      MS or BS/B.tech in computer science or equivalent experience.

●      5-7 years of experience in Analytics and insights function.

●      Should be very fluent with data analysis tools, SQL, etc.

●      Prior Industry: e-commerce/Fintech/services brand preferred. Preference will be given to candidates who have worked in product startups.

●      A collaborative output driven program that brings cohesiveness across businesses through technology

●      Improve the average revenue per use by increasing the cross-sell opportunities

●      A solid 360 feedback from your peer teams on your support of their goals

●      Respect, that is earned, not demanded from your peers and manager

●      If you are the right fit, we believe in creating wealth for you

With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!