Regional Marketing Manager

Job Description

Role: Designer – Regional Marketing Manager

Function: TBE – LMD Sales & Marketing

Reporting into: Marketing Manager

Level:  Deputy Manager

Purpose of the Role

The position exists in order to provide regional marketing initiatives and better execution of activation with coordination of regional sales team with the objective of bridging the gap between HQ marketing and region sales & marketing team. Ensuring System & Processes adherence, concerns and on-ground feedback from the region back to the HO for designing short term tactics and formulating long term strategy.

Span of Control

• Direct reportees: 0
• Indirect reportees: 0

Education

Engineering Graduate (B.Tech) (10+2+3 yrs.) and MBA with 60% or above in all exams

Experience

4 – 7 years in Sales & Marketing. From the following industries:

• Commercial Vehicles
• Tractors
• Tyres

Business Understanding

• Product Knowledge of Bus and LMD verticals
• Market/competition knowledge
• Knowledge of Area, Segment, Applications, Industry
• Udaan/ System Processes
• Budget Planning

Area of Responsibility

Market Share Initiatives

Specific initiatives taken on the basis of market requirements and after consultation with regional team for addressing concern areas and areas of opportunity/ potential for specific product lines/models includes Market mapping, Runner activities, Roadshows, Canopy activities etc. In Order to Achieve what results: Activities specifically to improve MS, enquiry generation, improvement of P-Terex, addressing laggard areas/ models/ application segments.

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Driving Major Initiatives

Driving NPI campaigns, Initiatives, Product Launches, Promotion of existing as well as new products through effective and innovative means with optimal usage of available funds and manpower. In order to achieve what results: NPI volume gains, market enhancement, Product & brand visibility.

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Development of Brand Image

Effective Brand Management, establish unique Eicher brand experience and leverage to achieve Market share and price realization. This includes all of the hygiene activities that are to be conducted/ executed for developing & maintaining a consistent brand image in the market/ industry. This includes activities such as Customer Meets, Financer Meets, Demos, Live Trials, Newspaper Ads, Schemes , Exhibitions etc. In order to achieve what results: Monthly P-Terex and MS targets, Enquiry and target pool generation.

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Product promotion, Communication & Regional events

Effective Brand communication through various media and forums such as POP, Flyers, mailers, Merchandise, RDC, WM Meet, Dealer Inaugurations, DSE Meets/ Trainings Etc. In order to achieve what results: To develop competency, improve network brand image, ensure effective brand communication

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Market Intelligence

Continuous monitoring and tracking of competition vis-à-vis performance in various segments, geographies, applications. Tracking of competition tactics and strategies, brand communication, network, new product launches In order to achieve what results: To effectively counter competition, it is important to know the competition in every aspect.

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Process Adherence

Udaan Process adherence – Driving Udaan Process adherence of the region, Timely & correct updation of pipeline, Retail analysis, Lost customer analysis & connect action plan, Campaign enquiry tagging and efficacy. In addition, ensuring activity related process adherence- campaign management, claim management , follow up with Accounts/ Finance for clearance of Dealership/ 3rd party payments. In order to achieve what results: Ensuring Processes and systems laid out for smooth and effective functioning and achievement of desired MS/ Volume targets.