Senior Associate – Consumer & Technical Insights

ABOUT UNILEVER:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that strive to improve the lives of our consumers and the communities around us every day. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.

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We are looking to hire a Senior Associate – Consumer & Technical Insights (Home Care) for our Home Category based in Mumbai:

The Home Care category strives to bring delightful products across fabric cleaning, fabric enhancers and home and hygiene to 1 billion consumers across the world.

Consumer technical Insight (CTI) is a strategic Capability for Unilever Research & Development (R&D). Its main remit is to generate and translate product insights into innovation and growth opportunities for the business across several expertise areas (product qualitative research, product testing/quantitative research, claims and demonstrations, sensory evaluation, laboratory testing)

Job Description:

• The R&D Consumer & Technical Insights team is responsible for providing consumer direction and leadership in product design to the R&D teams (New Product Development, Product optimization & Value Engineering, Innovation, Future Formats)
• This global role is based in Mumbai (India), supporting the Fabric Cleaning business globally (DiG, Comfort, Radiant, Surf).
• The general purpose of the job is ensuring the delivery of high-quality product evaluation and insights through strategic understanding of consumers and habits to support our Global Innovation Portfolio across global fabric cleaning brands, while working in a multi-disciplinary business environment with cross functional teams, providing a critical link between the Global unit and cluster colleagues around the globe
• The role will involve doing consumer evaluation for Global R&D, Fabric Cleaning Category. This would include understanding business requirements, designing consumer tests, reporting results, and managing stakeholders. The study types can include both qualitative and quantitative testing which will span all types of consumer testing done by CTI such as Product testing, Claims testing, Technical Observation Studies etc.
• The role would also involve working with data sets from different sources (data compiling, management, analysis, and visualization) through interactive, immersive dashboards, and reports to help deliver meaningful and actionable insights to product development teams

Main Accountabilities

• Understanding business needs and crafting the Consumer testing plans to help the business in achieving these objectives.
• Independently manage and co-ordinate consumer studies from end to end to support project networks. Be proficient in designing the brief, getting proposals from the agency, commissioning the study, monitoring progress, data analysis and interpretation and sharing of the results on time.
• Working with project team, global counterparts, Consumer Market Insight team & agencies to ensure seamless delivery on the project.
• Aligning with all CI teams to have a single viewpoint on the Consumer testing plans as well as interpretation of the results
• Have an in depth understanding of consumers (their habits and attitudes, drivers), category, brands, and competitive environment to generate, develop and support insights for superior mixes
• Help in the analysis of trends, consumer needs, new technology impact on consumers, and consumer/market/product insights to identify new opportunities for the business.
• Identify, design, and implement relevant consumer research processes, techniques, and methods to enhance new product development capability (speed, quality, accuracy, efficiency)

Key interfaces

Fellow R&D Associates, Global Teams, Cluster CTI teams, Project Team, Technical Project Leader, Marketing, CMI

Relevant Experience

A. Preferred Level of Education: Minimum Masters Area of Specialization- Technology/ Statistics/Economics

OR

Master’s in Business Administration with Bachelors in Economics/Statistics/Life Science / any other discipline

Any additional certification in Consumer Research/Consumer Behaviour, Computer Science, Data Analytics, Data Modelling, Power BI, Tableau, SPSS will be preferred.

B. Job-Related Experience
No of relevant experience – 3 to 4 years (in agency, FMCG or related business)

Worked on both qualitative and quantitative research with larger focus on the latter

Key Skills (Functional/General)

• Consumer orientation       
• Good communication skills (verbal/written/presentation)
• Excellent influencing skills
• Excellent interpersonal skills and a team player
• Attention to detail and good analytical power
• Aptitude for problem solving
• Proven Project management skills
• Drive, energy to make a real contribution
• Pro-active and enthusiastic approach
• Data management, analysis, and visualization