Senior Copywriter
Job Description
About Us:
Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag and Paytm Postpaid – Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.
About Team:
Paytm offers online mobile games through Paytm First Games Private Limited (PFG), which is a joint-venture company of OCL and AGTech Holdings Limited (AGTech). The online gaming platform operated by PFG offers Real Money Skill based Games.
PFG’s flagship offering includes Fantasy Sports allowing users to engage in live professional sporting events such as cricket, football, and Kabaddi, for real-money gaming. WE are already at #2 competitor spot in fantasy. Additionally, PFG operates the game of Rummy, a live multiplayer card-based game, and has already broken into the Top 5 Rummy platforms in India in. Fantasy and Rummy are the largest Real money Games in India with a combined Market size of $1.4 Bn in revenues which is expected to grow at 40% CAGR annually. PFG is also an exclusive partner to licensed turf clubs in the country and offers Horse Racing on the platform.
PFG has a currently registered base of 25 Million users.
About Role:
As a part of the PFG shall be responsible for e-commerce, Consumer Tech experience as preference. Passion for gaming and sports an added plus.
Expectations/ Requirements:
1. Strong command of branding, brand story-telling on social & performance marketing
2. Strong writing skills — ability to teach others to become better copy / script writers (Hindi & English)
3. Long & short copy skills – SMS, Emailers, Push notifications, Website Copy, SEO articles etc.
4. Close attention to detail — ability to use nuances to carry out an idea or a theme in a video project
5. Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion
6. Lead static creative development for all performance marketing campaigns
7. Collaborate with performance marketing team to obtain knowledge around requirements and work with team of copy and designers to implement creatives.
8. Direct and motivate team of designers.
9. Lead brainstorming/creative sessions to generate ideas
10. Revise content and creative, approve/reject ideas, provide feedback to the team
11. Strong ability to think value add to marketing UI/UX on various platforms
12. Expert aptitude in 2D, 3D, stop motion, animation, and motion graphics
13. Proficiency in Adobe Creative Suite Especially Premier Pro
Superpowers/ Skills that will help you succeed in this role:
1. Minimum. 7 years of experience in creative copy
2. Ability to think campaigns as well as tactical day-to-day creative needs
3. Diligent in project management — checks-in frequently to understand status of all projects, redirects resources as necessary to fulfil changing priorities / deadlines if necessary
4. Motivated self-starter — able to analyze a situation and jump in with a solution without receiving constant guidance / monitoring
5. Mentorship skills — educate, inspire internal and agency teams
Education:
Graduate or Post-graduate/ MBA
Why join us:
A collaborative output driven program that brings cohesiveness across businesses through technology. Improve the average revenue per use by increasing the cross-sell opportunities. A solid 360 feedback from your peer teams on your support of their goals
Compensation:
If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
