Social Media -Market Intelligence Analyst

 Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag and Paytm Postpaid – Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.

 

 About the team : This team takes care of social media listening, analyzing campaigns, competitor bechmarking, etc. to provide actionable insights to Paytm so that it remains ahead of its competitors.

Paytm, one of the leading financial services companies in India, is seeking a highly motivated and experienced individual to join our Market Intelligence team. The Market Intelligence Analyst will be responsible for social media listening, analyzing social media campaigns, tracking brand mentions of Paytm as well as its competitors in the financial services and fintech space. They will also be working on new projects involving project management for vernacular language support.

● Social media listening, analyzing social media campaigns, tracking brand mentions of Paytm as well as its competitors in the financial services and fintech space.

● Work with social media listening tools such as Sprinklr to identify trends, opportunities, and potential threats to the company's business.

● Able to analyze the data and determine the effectiveness of communication/campaign and performance across social media channels.

● Monitoring and benchmarking various engagements on social media platforms and identifying behavioral patterns which can help increase the brand engagement.

● Project management for vernacular language support, including digital brand marketing and coordination.

● Collaborate with cross-functional teams to support the development of new products, services within the Paytm ecosystem.

● Communicate insights and recommendations to stakeholders and senior management in a clear and concise manner.

● 4-5 years of experience in social media listening, digital marketing space.

● Experience with social media listening tools such as Sprinklr is a must.

● Strong analytical and data interpretation skills.

● Strong understanding of project management, digital brand marketing and coordination.

● Strong verbal and written communication skills.

● Strong proficiency in Excel and PowerPoint.

● Ability to work independently and collaboratively in a fast-paced, dynamic environment.

● Love and live social media & research, passionate, ever-curious to explore and push the boundaries

● Strong analytical & Data interpretation Skills

● Enjoys working in a collaborative team environment

● Ability to multi-task, highly adaptable to change and ambiguity

● Proactive, shows initiative and keen to try new things i.e. new technologies, skills and hands exposure into social listening skills such as Brandwatch,meltwater,talkwater and Hootsuite, Sprinklr etc.

● Good networking skills and builds collaborative partnerships.

We support our people by providing a range of flexible working options so they can work in the way that best suits them. We also offer you the opportunity to develop your career, working in a diverse and inclusive workplace where the diverse backgrounds, perspectives and life experiences of our people are celebrated and create a great place to grow, thrive and belong. Most importantly, for us Work is Fun !!

 

If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!