AGM – Marketing Analytics

Role

Business Analyst – Product & Services

Job Level/ Designation

M2

Function / Department

Marketing

Location

Chennai , TN

Job Purpose

Marketing analytics

Key Result Areas/Accountabilities

– Proven analytical background. Able to get to actionable insights

– Demonstrated ability to manage and prioritize multiple projects with competing prrities.

– Should have strong experience in telecom domain.

– Should have an excellent knowledge and hands on working experience on database structures

– Should have expert level knowledge of SQL & Advance excel and MS Access. SAS (preferable)

– Should have hands on working experience and knowledge of Cognos

– Should be a quick learner and adapt to other reporting/ analytical tools that are in use in VIL

– Must be able to translate analytics to understandable output for stakeholders through lucidly formatted excel tables, powerpoint slides and e-mails

– Strong communication/interpersonal skills. Will need to interact with multiple stakeholders across multiple functions effectively for gathering inputs and sharing insights

Core Competencies, Knowledge, Experience

Standard analytics & reports

– Tracker with key KPIs highlighting the business trends in a single report

– Business vertical report (KPI and revenue reporting)

– Daily, Weekly, Monthly tracking of various KPI’s highlighting key trends and movements.

– 360 degree view of business KPI’s through regular reports and trackers

– Reporting to enhance and improve business and revenues

– Reporting and highlighting circles, KPI’s which is creating max impact of business functioning and to take corrective action on time

Ad hoc analytics & reports

– Pull out the data as per the requirement for any new product/ intervention/ deep dive and share insights in precise, understandable formats with key stakeholders

– Adhoc reports to be delivered on defined frequency and on time

Must have technical / professional qualifications

Graduate from a good institute, preferably with strong exposure to computers, analytics

– Strong formal education / certification in analytical courses focused on SQL, database structures and management, data analytics

Minimum 3-5 Years of work experience as a Business analyst