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Role
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Marketing Analytics
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Job Level/ Designation
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M2
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Function / Department
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Marketing
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Location
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Mohali
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Hiring Manager
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Function Head
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Job Purpose
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Responsible for Analytics Support to Marketing Team, Performance dash boarding & Insight Sharing with Circle Leadership Team, Lead the MIS team of Marketing
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Key Result Areas/Accountabilities
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- Daily KPI Dash boarding & trend Analysis
- Critical MIS generation & Marketing Reporting
- Product Analysis
- SPOC for circle MIS to be shared with Zones
- Collation of Information from cross functional teams
- Interaction with the Corporate team
- Data Base Management
- Work on various Predictive Models to design campaigns with Product team
- culling out promotional base for various campaign
- Ensuring correct input is fed in the system for accurate reporting
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Core Competencies, Knowledge, Experience
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- Hands on Experience of SQL, MS ACCESS, Excel
- Ability to do number crunching
- Dig Deep into data base & work on multiple data sources
- Throw Insights basis trends & analytics
- KPI Tracking & MIS
- Work with Cross functional teams to assimilate data points & dashboading
- Automate daily delivery reports for management reporting
- Team Player, should be able to work in a complicated environment & with a problem solving approach
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Must have technical / professional qualifications
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- Graduate / Post Graduate with certification in software development / MCA/BCA
- Excellent Understanding of SQL, MS Access & other reporting tools
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