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Role
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Product Management
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Job Level/ Designation
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Assistant General Manager / M2
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Function / Department
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Marketing
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Location
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Mumbai
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Job Purpose
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- Product management to drive the key business KPIs for Vi Movies and TV (Video and Audio offerings)
- Aligning to meet business KPIs like increasing active user base, improved content consumption, building loyal base, achieving revenue targets
- Drive the product development sprints by working with cross functional teams
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Key Result Areas/Accountabilities
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- Drive Key metrics of app performance – Active users, usage, uptime, MOU, time spent on the app, app rating.
- Work with internal and external stakeholders in framing and implementing an optimized UI/UX, product features and owning the product road map.
- Evaluate systems, design solutions, and work with the engineering team and external platform partners to implement solutions from a consumer point of view.
- On an ongoing basis, initiate and prioritize projects and assist in determining the best implementation methods- 3rd partner OTT app integration solution
- Manage all the initiatives of the app including Video, Short format content and music integrations
- Define analytics events to measure the success of features delivered
- Experience in managing video and music services (Streaming, AVOD/SVOD, DRM, digital advertising etc.) across screens and can deliver under pressure/short timeline.
- Manage CLM (Customer lifecycle management) – inception to consumption and then converting into subscriber with 3rd party solutions, campaigns, etc.
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Core Competencies, Knowledge, Experience
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- Own all aspects of the product excellence from concept to driving it through development, acceptance, adoption and iterative changes
- Should be able to come up with innovative product features to meet the KPIs, find unique solutions to problems, execute competitive benchmarking
- Should be comfortable with technologies used in the content streaming universe for video and audio offerings
- Should have a deep understanding of mobile (Android, iOS, Windows) and web platforms like PWA.
- Basic knowhow of various 3rd party systems for analytics (GA, Adobe, Appsflyer, etc.) and engagement tools like Clevertap, Moengage etc.
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Must have technical / professional qualifications
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- An engineer (BE/ B.Tech) with software development back ground [MBA graduate would be a plus] who can relate to business and customer problems
- OTT/ Digital experience is a pre requisite
- Should be comfortable with Microsoft excel and PowerPoint presentation
- 3 years -3.5 Years experince
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