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Role
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PrePaid Product Owner
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Job Level/ Designation
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M3 /GM
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Function / Department
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Embedded Digital Team in Prepaid Marketing
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Location
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Mumbai
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Job Purpose
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- Drive the digital product (app/website) development from business lens of customer acquisition, retention, & growth hack.
- Analyze the competition, VOC, surveys etc. to ensure that the product continues to deliver competitive advantages.
- Understand the user and the buyer personas and develop unique value proposals for both of them.
- Track, analyze, and perform key analytics of the products. And work with Analytics team to set up app/website scorecards.
- Quality enhancement, increase CVR(conversion rate of traffic/installs), optimize retention rate and boost customer lifetime value (LTV).
- Create the strategic product roadmap and work with tech/IT team for delivery on time in full.
- Manage merchandising calendar to to increase maus, CVR, cross sell & up sell. Work with Website/App team to keep the app/website fresh. And work with Analytics team to set up a merchandising scorecard.
- Manage push notifications, email, sms calendar to increase maus, CVR, cross sell & up sell. And work with martech/CVM team to enable push/email/sms. And work with Analytics team to set up a push/email/sms scorecard.
- Orchestrate Onsite SEO/ASO fixes for organic growth of business. And work with agency/analytics team to enable a SEO/ASO scorecard.
- Growth hack via A/B & MVT, refer & earn program, bank/wallet offers etc.
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Key Result Areas/Accountabilities
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- Make our digital assets more relevant à Make digital journeys/ video tutorials & troubleshooting available & integral (simple, intuitive, error free) for at least 80% of inbound AND outbound customer interactions/ journeys.
- Upfront & reinforce àHero Proposition(s), RTBs, Customer Testimonials, capture Customer VoC à at EVERY opportunity on our digital assets
- Develop and define user stories / items and acceptance criteria from the feature and capability roadmap
- UI/UX, Digital journey design
- Engagement initiatives on digital assets
- Harmonize access & cross-sell/ upsell opportunities across assets
- Focus on assets aligned to customer profile
- Make Vi embedded in the digital lifestyle of the customer (DITLOC)
- Rank and prioritize user stories / items and add them to the team backlog for sprint development, conveying a clear vision of what is required to be built
- Approve the final release plan and accept all deliverables against defined user stories and acceptance criteria
- Work with Digital Marketing Specialist, Digital Delivery, Digital IT, Postpaid Product/ Segments/ CVM/ Brand and support teams from external agencies to deliver on all Postpaid related initiatives on our digital assets with ownership of end to end delivery
- KPIs: Penetration, utilization (MAU/ DAU/ Retention/ Repeat Usage/ Bounce to other channels/ Page bounce rates/ Digital TNPS) of digital assets (App/ PWA/ CT/ Content/ etc)
- KPIs: Organic & Direct Traffic/CVR Growth on App & Website.
- KPIs: Referral Traffic/CVR Growth on App & Website.
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Core Competencies, Knowledge, Experience
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- Strong knowledge and understanding on digital products, customer journeys, UI/UX and analytics
- Servant leader mind-set
- Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment
- Knowledge of Agile tools
- Good communication, MIS and MS-excel skills
- Integrity and process oriented individual
- Ability to work effectively with and lead cross functional teams
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Must have technical / professional qualifications
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- MBA essential
- Minimum of 6 to 8yrs relevant experience essential in Online/Digital organization
- Understanding concept of Agile ways of working
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Years of Experience
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Min. 10 years experience
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Industries to look from
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FMCG, BFSI, Telco,
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Ideal Organizations to look from
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Large digital banks, digital product companies, matured startups, Digital natives such as- Google, Facebook, digital marketing agencies and consulting companies
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Direct reports
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4 to 7
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