Assistant Manager Consumer Insights

Job Purpose

To ensure robust processes
& methodologies in order to provide insights and solutions for business
problems across multiple categories

Principal Accountabilities

·         Design effective & efficient ways along with the agency
partners to measure & track brand performance

·         Work closely with brand team to drive execution of briefs and evaluate
research designs from the agency

·         Work closely with the brand team & leverage insights to drive
business growth

·         Identify new & effective ways of testing concepts, products
& communication

·         Evaluate & pilot new tools & agencies esp. in the digital
space

·         Leverage internal monitoring tools to derive insights

·         Triangulate multiple data sets to identify trends and early
indicators of brand/product performance

Operating Network

Internal

R&D

Consumer Insights Manager

PD Manager

Brand Managers

Finance Team

External

Market Research Agencies

Requirements

Role Requirements / Specifications

MBA (Marketing) with minimum 4-5 years’ experience in
qualitative/quantitative research. Should have significant knowledge on basic
statistics

Knowledge & Skills

Business Understanding

Knowledge of market research methodology and tools (CPT Tools)

Basic knowledge of statistics

Knowledge of consumer understanding and behaviour

Analytical/Data interpretation skills; Interpersonal sensitivity/
people perception (ability to intuitively understand people and their needs) ; Influencing
skills; Should be a great team player