Associate Manager – Influencer Marketing

Role:

To manage influencer marketing
campaigns and build ITC’s brand friends community to build brand advocacy,
consideration and enable desired action of commerce through content.

The role is ideal for a young
enterprising and enthusiastic individual who has a thorough understanding of
the social media platforms and is well acquainted with the different cohorts of
social influencers and their content. Prior experience of 3-4 years in
influencer marketing is preferred

Key Responsibilities:

·         Assist in
designing, implementing and monitoring influencer outreach campaigns across
ITC’s Personal Care Brands

·         Cultivate
and maintain relationships with bloggers, instagrammers, youtubers and social
media influencers

o    Drive the
micro and nano influencer outreach (2000 per month) across brands

o    Manage Cat
A and Cat B influencers for annual tie ups across brands

·         Enhance
understanding of influencer tools and aggregator influencer spaces and
competitor tracking for influencers.

o    Track and
monitor competition in the influencer campaigns and influencer utilization

o    Map
influencer SOV on a monthly basis with respect to Reach, Engagement, views and
shareability

o    Custodian
and Analytics for influencer assessment and campaign outcome for ITC’s inhouse
influencer tracking and monitoring tool

·         Liaise with
brand teams, social media teams, performance marketing teams, ecommerce content
teams and the aggregator / influencer agencies to create impactful campaigns

·         Participate
and manage the social communities they’re a part of – ensuring that they’re
well connected to the influencer networks

·         Ensuring on
time payments and swift query resolutions for both internal as well as external
stakeholders

Requirements

Profile:

Experience:

3-4 years in influencer
marketing and creating influencer campaigns. Preferred individuals to have
experience with influencer aggregators and influencer management. People with
content to commerce, D2C influencer outreach experience will also be preferred.

Functional competencies:

o    Excellent
communication and analytical skills

o    Creative
and understands the space of influencer marketing and content to commerce

o    Follows trends
and is extremely well versed with all social media platforms, tools available on
the platforms, cohort wise influencing capabilities of individuals and
platforms

o    Outspoken
and a communication enthusiast who can easily build relations

o    Managerial
skills to manage multiple campaigns at a time

o    An
aesthetic eye to enhance quality of content for brand campaigns