Brand Manager
Job Description
No Relocation Assistance Offered
# 140657 – Mumbai, Maharashtra, India
About Colgate-Palmolive
Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of connecting with others across the world, full of stimulating discussions, and making impactful contributions!
If this is how you see your career, Colgate is the place to be! Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. We win as a global organization by continually learning and collaborating. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success. If you want to work for a company that lives by their values, then give your career a reason to smile…every single day.
JOB CONTEXT
Given the constant evolution in consumer behaviours of today, it is an exciting time to be a part of our highly energetic and focused Consumer Marketing Team, which is centered around people-centric need spaces. As a senior brand manager, you will get the opportunity to be an orchestrator of the brand throughout the consumer journey to ensure holistic platform solutions
KEY ACCOUNTABILITIES – WHO ARE WE LOOKING FOR?
A brand strategist
Curate the brand strategy by mapping consumer and competitor insights and trends and operationalise it by co-developing an Annual Grid of activities with the Leadership based on the category strat. plan.
A product imagineer
Develop creative solutions to innovate and transform the products to be relevant in the current context and suited to the consumers’ need and purpose
An owner of remarkable commercial success
Have complete clarity and command on the P&L of the brand, orient yourself towards driving a positive impact on the top and bottom-line margin and improving profitability by carefully planning investments for long-term brand building
A storyteller of the brand
Craft a precise story for communicating your brand in an evocative way and give way to best-in-class media planning by partnering with Digital Media Managers across platforms (IMC, E-commerce, Omnichannel REs)
A mirror of the consumer
Be a fly on the wall and constantly practice social listening to be glued to everyday consumer chatter, chase consumer footprints across online and offline touchpoints of the consumer journey and swiftly act on the inputs received through an analysis of promotions, packaging, advertising etc.
KEY CAPABILITIES
Consumer Curiosity
Be aware about who is buying the company's products and when, where, how and why they are consuming and buying particular products to be able to build effective brand strategies.
Data & Analytics
Capture behavioral insights of consumers, gather information on competitor activities, have the commercial acumen to understand business trends in consumer marketing and have a running visibility of business impact created by the brand.
Innovation
Look for opportunities to seek creative and experimental solutions while managing the brand portfolio, consumer and trade promotion, market research, product development, volume and operations planning, and financial mix of brand/product line.
Strategic Thinking
Think ahead and have a clear vision of the brand's future, take time to calculate the risks and stay focussed on long-term profitability of the business.
Evocative Communication
Narrate a meticulous story for the brand to maximise reach and engagement, develop a strong positioning statement and value proposition for the brand
Proficient Collaboration
Establish partnerships and set in place accurate processes to engage with multiple internal and external stakeholders including internal crossfunctional teams – manufacturing, planning, insights, retail marketing and customer development.
QUALIFICATIONS
Education
An MBA in Marketing and Sales from a reputed tier 1 B-school
Work Experience:
Required: Atleast 2 years of Prior brand / product management experience in the personal care space (skin care preferable) with an understanding of how the FMCG Industry operates
- Required : Experience in delivery of large, multi-faceted, digital campaigns
Required: Working understanding of Brand P&L and levers
Desirable: Actively running Direct to Customer (D2C) for a brand/s
DEFINING SUCCESS
With a future-back perspective, envision breakthrough opportunities for your brand, become its champion by planning and executing strategies which cater to the needs of the consumer and deliver a salient impact on the overall profitability of the business
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.
For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine please visit http://www.tomsofmaine.com.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact [email protected] with the subject "Accommodation Request" should you require accommodation.
