CMI Manager- Effectiveness measurements

Job Description

Relocation Assistance Offered Within Country
# 136563 – Mumbai, Maharashtra, India

 

About Colgate-Palmolive

 

Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of connecting with others across the world, full of stimulating discussions, and making impactful contributions!

 

If this is how you see your career, Colgate is the place to be! Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. We win as a global organization by continually learning and collaborating. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success. If you want to work for a company that lives by their values, then give your career a reason to smile…every single day.

 

Job Purpose

This key focus of this role is to deliver accurate measurement and meaningful interpretation of communication so as to increase ‘marketing effectiveness’

 

Job Context & Challenges

Media touchpoint complexity has transformed in the last decade. Apart from television (that continues to be critical), digital media as part of the marketing mix has grown significantly. This is both with and without digital commerce. 

In Colgate, communication is the most important marketing lever and we are continuously working on improving communication effectiveness. The key challenges we need to address are

• Feedback to marketing and agency on advertising performance
• Integrated point of view between TV ad performance and digital (eg You tube BLS)
• Long term vs Short term (brand equity vs MMM)

 

Key Accountabilities:

 

Drive advertising performance review system   

• Lead engagement with tracking agency to drive actionable insights on active campaigns 
• Drive data backed pov on campaign performance (success or otherwise) as well as decisions leading to change (non performance or fatigue)
• Integrated pov across multiple sources (BLS, tracking, MMM…etc) on the same campaign. Lead attribution work for long term brand equity and short term sales
• Lead learning experiments in attribution learning through the funnel- Awareness- Consideration and Purchase

 

Lead agile feedback mechanism early in coms development cycle

• Build a pre testing/ early feedback discipline through insightful yet agile ways. Ideal is to have script testing systems

 

Effectiveness in E-Commerce

• Digital commerce communication effectiveness and ROI evaluation

 

Learning organisation

• Periodic meta learning’s on communication effectiveness- building guidelines and best practices

 

Experience:

•  
• 10 Years of strong experience in communication tracking or testing either in TV or digital

 

Generic Competencies:

 

•  
• Personal Influence:  Strong communication skills. Builds credibility through expertise and personal presence.
• Cross Organisational relationships: Builds collaborative relationships globally and cross functionally to influence strategy and decisions

 

Functional Competencies

 

•  
• Thorough understanding of how television advertising works, its measurement and interpretations. Should be able to articulate many use cases of ‘what if’ the data shows this… what should be inference and business action
• Good understanding of what is the role of digital measurements (YT/ FB BLSs…, and how to interpret wrt television/ offline tracking)
• What to check when (balance rigour and agility) in pre testing.

 

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine  please visit  http://www.tomsofmaine.com.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact [email protected] with the subject "Accommodation Request" should you require accommodation.