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Role/ Band
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DGM – NPD & Mobile Marketing / M2
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Function / Department
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Marketing , Partnerships – Asset Monetization
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Location
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Corporate Office, Mumbai
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Job Purpose
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Manage and grow the asset monetization businesses through leveraging pillars of growth such as enhancing the scope of the existing channels as well as new products or partners
- Mobile Advertising
- Direct Carrier Billing & Couponing
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Key Result Areas/Accountabilities
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Business Development
- Identify and on-board new partners for mobile advertising and carrier billing opportunity within the TRAI/RBI guidelines.
- Work with Aggregator to scale up and onboard new merchants for carrier billing service.
- Work with external partners for creating new products and solutions in mobile advertising and marketing category.
- Project Management : Planning, execution and rollout of key projects across advertising and carrier billing verticals
Business Management
- Partnership management: Responsible for close coordination with the business partners to sustain the growing trend of the business
- Drive the growth of carrier billing business; Analyze the customer requirement and affinity; Run promotional campaigns; Scout for new partners
- Manage couponing business; Sustain CXX
- Work closely with CS team for any customer feedback
- Client on-boarding and Account management of key advertising partners
- Campaign Management & Operations: Manage advertiser’s campaigns, right from campaign operations to media planning, and in-depth analysis of campaign performance reports to drive optimization for advertisers.
- Coordinate with VIBS product/Sales team to acquire advertising requirements from LA/SME/SOHO clients
- Revenue Reporting: MIS & Finance reporting and revenue reconciliations. Process ownership with internal finance for monthly closure on receivables and payables.
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Core Competencies, Knowledge, Experience
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- Previous experience in adtech
- Experience in planning and managing media campaigns for advertisers.
- Preferred experience from within agency or advertiser
- Experience in planning for programmatic advertising
- Rigorous driver of regularized tasks, planned activities and process adherence across internal cross functions and external partners.
- Work with external partners to understand, capture & productize revenue opportunities.
- Work with Internal cross functional departments to drive the implementation of product solutions and ensure smooth functioning of the AMB operations.
- Demonstrated ability to cultivate strong relationships with external partners
- Motivated self-starter who thrives in unstructured environments
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Must have technical / professional qualifications
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- 5+ years of related media/communications planning & campaign operations experience
- Post Graduate/MBA degree preferred; specializing in advertising, marketing, business administration, and/or communications preferred
- Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
- Excellent verbal and written communication skills
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Years of Experience
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Industries to look from
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- Start-ups, Adtech, Wallet/Payment companies, gaming companies
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Ideal Organizations to look from
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- Vserv, Infobip, paytm, nazara,
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Team Size
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